Kwesta has been regarded by many as the King of SA Hip Hop because ofnthe rappers rapping skills and the street credit to his name.
It now seems as though anything that the Ngud hit maker is on does well intermsof engagement from the local audience. The rapper recently announced his groundbreaking campaign with Ogivyl an Mathers SA revealing the numbers that he had done on the campaign showing that the campaing did 468% above the normal industry benchmark.
“RO1 for the campaign over 10-1 Over 5 million people engaged with the branded content 167 000 Facebook Live interactions 468% above industry benchmark of 2.5% engagement. Exceptional results @OgilvySA’s Award winning campaign launched on my Facebook…,” tweeted Cassper along with video of the campaign with Dabone.